Argumentative Rhetoric in Religious Discourse: A Study on Persuasive Strategies

الملخص

In religious discourse, the pedagogical message assumes critical importance, with the Imam playing a pivotal role in its articulation and dissemination to the audience. This study underscores the Imam's need for profound awareness and mastery over the communicative act, fundamentally anchored in the principles of argumentative rhetoric and persuasive strategies. This necessity stems from the objective to ensure the message not only reaches but also resonates with the listener, thereby fostering belief in the sermon's core ideas and establishing a harmonious connection between the speaker and the audience through strategically chosen linguistic approaches that reflect the audience's realities and aspirations. Thus, ensuring the effectiveness of religious discourse with a degree of balance and moderation.