Semiotic analysis of the adversting image as a means of communication: cases of Mobilis

Abstract

We are confronted every day with a multitude of advertising images. To better understand how meaning is made in an image and convey a message to an audience, we performed an analysis of four different images of the telephone operator Mobilis to show with the aim of demonstring how the use of picture was very important in the advertising communication using the semiotic approach which consists in extracting the meaning from the codes iconographic, plastic and linguistic content of the image. These different codes are complementary and help transmit advertising messages.