The method of argumentation by “The Model” in Farazdaq’s Poem “Hadha Al' Ladhi”

Abstract

The present research aims to investigate the method of argumentation by the “model” in the poem “Hadha Al' Ladhi” by Al-Farazdaq, and study its effectiveness in changing the addressee’s behaviour; especially if the latter has political authority and a social reputation. On this basis, the researchers aim to answer the following question: How did the addresser use this method to persuade the addressee?  What mechanisms were used to support their arguments and make the model worthy of emulation?  Did s /he reach his goal?

 This study relied on the pioneers of persuasion, both Western and Arab, aiming to reveal the importance of this method.  The study concluded that: the addresser should select many characteristics of the model by relying on the duality of addition and negation to make the model valid for emulation