The mediating role of market innovation between Entrepreneurship orientation and the firm performance- field on SMEs Sector- Sudan-2022

Abstract

      Entrepreneurship orientation is an important tool that facilitates firm performance. The purpose of this study was to examine the relationship between entrepreneurship orientation (EO) and firm performance market based innovation as mediate. Within  SMEs sector. Entrepreneurship is an important for the support of small and medium enterprises. Results shows that the three dimensions of the entrepreneurship orientation: pro-activeness, risk taking and competition aggressiveness affect firm performance. This study contributes to the rare empirical investigate of the entrepreneurship orientation and firm Performance. The paper provides detail discussion, Imitations and suggestions for future research.