The impact of electronic banking services quality on customer satisfaction - a case study of BADR bank

Abstract

This study aims to demonstrate the impact of the Agricultural and Rural Development Bank commitment to the dimensions of electronic banking services quality and the relationship between these dimensions and customer satisfaction, as a questionnaire tool was developed based on the E-SERVQUAL model and the questionnaire was distributed to (100) clients of the Agriculture and Rural Development Bank - agency Al Taref .

The study results showed positive correlation with statistically significant between electronic banking services quality and the satisfaction of BADR bank customers, as the degree of correlation between the independent and dependent variable was estimated at 31.8%.